Shutterstock is a popular platform for selling stock photos, videos, and other creative content. The demand for specific categories of videos can vary over time, and it's essential to consider current trends and market needs. However, some general categories tend to perform well on stock footage platforms:
1) Business and Technology: Videos related to business, finance, technology, and innovation are often in demand. This can include footage of office environments, teamwork, technology devices, and more.
2) Lifestyle and Travel: Clips showcasing diverse lifestyles, travel destinations, cultural experiences, and leisure activities are popular. This includes footage of people, landscapes, and cityscapes.
3) Health and Wellness: Content related to health, fitness, and well-being, such as exercise routines, healthy food preparation, and mindfulness activities, can be sought after.
4) Nature and Wildlife: Beautiful landscapes, wildlife footage, and natural phenomena are consistently popular. This includes scenes of mountains, oceans, forests, and wildlife in their natural habitats.
5) Drone Footage: Aerial footage captured by drones is in demand for various purposes, including real estate, tourism, and general scenic views.
6) Backgrounds and Textures: Abstract and visually appealing backgrounds or textures that can be used in graphic design and video editing are often sought after.
7) Science and Education: Videos related to science, education, research, and innovation can be in demand. This includes laboratory scenes, educational settings, and scientific experiments.
8) Social Issues and Diversity: Content that addresses social issues, diversity, and inclusion can be relevant in today's context. This may include footage representing different cultures, social interactions, and inclusivity.
Remember that quality is key when creating stock footage. Ensure your videos have good composition, lighting, and resolution. Additionally, pay attention to the technical requirements and guidelines provided by Shutterstock to increase the chances of your videos being accepted and purchased. Stay informed about current trends and market demands to adjust your content creation strategy accordingly.
